Marco.org

But beyond the technology (and possibly more important than the technology), there’s another factor here that’s driving my decision. It’s that SB Nation believes in real, independent journalism and the potential for new media to serve as an answer and antidote to big publishing houses and SEO spam — a point we couldn’t be more aligned on. … This isn’t tabloid page grabbing or content farming — it’s news and insight by and for a passionate and informed group of people. And that’s exactly where I want to be.

— Joshua Topolsky, former editor of the AOL-owned Engadget, announcing his next project, which sounds like a reinvention of what he wanted Engadget to be. (Many Engadget writers have recently quit as well, and it sounds like at least some of them will be joining Topolsky’s new venture.)

Sounds like a great move. I imagine anyone fighting for these standards at an AOL-owned property knew it was a losing battle.

AOL is not in the business of making good content — they buy valuable sites to clear-cut their property and replant it as endless content farms.