Here at Apple we’re defining a new role for ourselves in this whole dismal story. We’re positioning ourselves as a caring nurturer, part shrink and part hospice worker, making these old thieves comfortable during their final days. It’s sort of like working in the nursing home where Uncle Junior lives. It’s hard because you know you’re dealing with evil human beings but you also know that the best thing to do is just to keep them happy and quiet. So you give them their morphine and change their bed pans and tell them how important they still are. Every so often, to humor them, you have a “meeting” and pretend to “negotiate” something, but mostly you just smile while you wait for them to die. And maybe once in while when no one is looking you put a pillow over someone’s face. Fair enough.
— Fake Steve Jobs on Apple’s relationship with the music industry (thanks John Brissenden)