The New Yorker: Fuel for Thought →
https://marco.org/2007/07/24/the-new-yorker-fuel-for-thought
Voters support higher fuel-economy standards to save themselves from themselves. Anecdote: “[NHL] players were allowed, but not required, to wear helmets, and most players chose to go helmet-less, despite the risk of severe head trauma. But when they were asked in secret ballots most players also said that the league should require them to wear helmets.”