https://marco.org/2007/07/31/we-figured-we-could-keep-things-under-control
We figured we could keep things under control using our usual overpricing strategy. Who in their right mind was going to shell out 600 bucks for a friggin phone, right? Especially if it lacks all sorts of features that people really want. Just to be doubly sure we put it on the AT&T network and gave it an unbearably slow wireless connection so that Web browsing is practically impossible. Well, much to our amazement, it turns out there are just loads and loads of people willing to spend 600 bucks on a feature-lite phone as long as it has one crucial feature, which is our Apple logo on the outside. Who knew?