Commercials, news articles, and any other media that attempts to tell non-geeks to go to a website: Pick a great verb, and stick to it.
Don’t say “Log on to something.com”. That’s wrong.
Don’t say “Click on something.com”. That’s wrong.
Don’t say “Click to something.com”. That’s not even possible.
I don’t know what’s so bad about “go to” and why you’re not using it. Even non-technical people know that if you say “Go to something-dot-com”, you’re talking about the internet.
Also, the backslash character is never used in web URLs. Ever. They use the slash. Not “forward slash”. Just slash.