https://marco.org/2007/09/04/one-thing-i-do-know-is-how-the-borg-develops
One thing I do know is how the Borg develops software. Imagine a hundred separate teams of Keebler elves all smoking crack and then being told to sit down in different parts of the world, without being able to communicate with each other, and dream up new cookie flavors, and you’ve got an idea how the Borg created Windows Live.
— Fake Steve Jobs (thanks John Brissenden)