The lesson from Chicago is that using cheap hotels is not a good idea for business meetings. Psychologically, I think that people tend to associate the environment they’re in with the presentation. When a demo is in a modern, new, shiny business hotel, it’s like a little one hour vacation in luxuryland. You go to the bathroom and it’s marble everywhere and individual cloth hand towels. And you think nice things about the demo. But when you go to a demo at the Congress Plaza and the rug is stained and there are fluorescent lights everywhere and the bathroom looks like LaGuardia airport, some of that general depressing aura of shabbiness will rub off on the product being presented.
— Joel on Software