Today’s problem is “user generated content”. Not because it is user-generated, but because it’s completely disorganized. In old media, you have editors who say, “This is good, people should see it.”. Now, we have “Most Viewed” pages. If you remove human intervention from focus group studies and market research, you get “Most Viewed” — a system where the lowest common denominator of human interests are celebrated automatically; where the aggregated whims of an uncoordinated mob dictate our cultural touchstones; where the mindlessness of strangers is rebranded as “collective intelligence.
— Jakob Lodwick