How Hard Could It Be? Unfocused and Unabashed →
https://marco.org/2007/09/27/how-hard-could-it-be-unfocused-and-unabashed
By Joel Spolsky (great author) for Inc.com (awful website).
“Here I was, the CEO of a bootstrapped software start-up, and instead of making software, I was futzing around creating a custom shipping system.”