(thanks montoya). Verizon doesn’t get it. At all. The iPhone isn’t great just because it has a touch screen and a web browser, the same way the iPod isn’t great just because it has a hard drive and a headphone jack.
Anyone can make a pocket touchscreen device or a phone that can play music. We’ve had them for years.
Apple products are great because of their software, not particular hardware features. Verizon has never put any effort into software because they don’t think it’s important.