https://marco.org/2007/10/04/you-might-think-one-problem-with-my-plan-is-that
You might think one problem with my plan is that few people would watch a show about political policies. But before the TV show Survivor came on, who predicted that millions of people would watch a bunch of assholes fighting over a coconut?
— The Dilbert Blog: So You Think You Have a Policy (Paul beat me to it fair and square)