https://marco.org/2007/11/06/people-dont-want-features-theyll-tell-you-they
People don’t want FEATURES. They’ll tell you they do until they’re blue in the face. But what they actually want is ease-of-use, and solutions to real-world problems — looking at a map, finding nearby restaurants, sending a photo to a friend without going through 6 submenus, not to mention making phone calls.
— Steven Frank. (thanks, Cameron)