Fake Steve Jobs: You can get your Zune engraved →
https://marco.org/2007/11/14/fake-steve-jobs-you-can-get-your-zune-engraved
Microsoft is great at not killing the iPod, but they need a lesson in marketing. If you’re trying to boost sales of your uncool, unsuccessful product, don’t pretend it’s cool and successful already. We know it’s not. You know it’s not. Pick a different angle.