I love stories like this that defy conventional economic assumptions.
- Starbucks attracts more people to the location.
- Starbucks trains people to desire premium and complex coffee drinks.
- People get tired of Starbucks’ limitations and try the indy coffeeshop next door.
- People discover that good indy coffeeshops make better-quality drinks with greater selection than Starbucks.
It looks like Starbucks only drives bad coffeeshops out of business.
(I know, I’m late on this one. Didn’t get around to reading it until now.)