https://marco.org/2008/01/22/high-industrial-how-microsoft-marketing-macs
How Microsoft marketing ‘Macs’ a product: “Microsoft marketers have learned their lesson. They no longer expect Mac users to pick up a package marked ‘Certified for Windows Vista,’ with a jumble of specs on the front. Here’s how Microsoft renamed and repackaged the same mouse for Mac users. It’s clear that Mac users have a preference for clear, simple packaging.”