Tumblr - brand replacing generic name →
https://marco.org/2008/01/28/tumblr-brand-replacing-generic-name
Szymon:
It’s fascinating. People use tumblr as a generic name in their own domains. […] It’s glorious branding victory for davidville. We don’t search - we google…
We’ve been very careful never to use Tumblr as a generic noun. It’s always “your tumblelog” or “your account” — never “your Tumblr”. And it annoys me when people get it wrong, even though it probably benefits us.