https://marco.org/2008/03/28/gary-vaynerchuk-on-new-media-1-38-you-are-who
Gary Vaynerchuk on new media:
[@1:38] You are who you are now, in this world, and you need to understand that very quickly. Your personal brand now is completely exposed to the world, 24/7. Everybody, my friends, is now the media.
(thanks, toldorknown)