Apple must address piracy before NBC returns to iTunes →
https://marco.org/2008/04/17/apple-must-address-piracy-before-nbc-returns-to-itunes
From Bill Israel:
According to Ars, NBC is perfectly willing to bring their content back to the iTunes Store. This option appears to be conditional, however:
NBC would still like to be able to bump up prices—something that Apple has been stubborn about in the past, but has shown it’s open to negotiation over when it comes to movie licensing. NBC would also like Apple to tighten up its DRM, however, in such a way that would block NBC’s content from being transferred onto iPods.
Translation: We’ll put our content back on iTunes, but we don’t actually want people to buy it.
Sure, NBC, I’d be happy to pay you more money for your shows and be able to do less with them. Because, of course, if I can’t watch them on my iPod, and I assume you also wouldn’t want them to be watchable on the Apple TV, that means I can really only watch them at my computer. And if I’m at my computer, I’ll certainly not care that I can watch them for free on your website. Yup, I’ll be happy to pay.
$2 per episode wasn’t enough for you. How much would you like? Is $5 enough? Here, I’ll make this easier. I’ll give you direct withdrawal access to my checking account, and you can take $10 whenever I make an Arrested Development joke. Is that sufficient?