It was a perfect harmony of beautiful hardware (the iPhone), smart software (automatic iTunes backups), a helpful website (appointment-making), and real world service that treats customers like human beings. Compare this experience to the last time you had to return a product anywhere else, or, heaven forbid, you actually had to interact with your phone company. This is why Apple has a passionate following. It’s not just one thing - it’s everything.
— Derek Powazek: Why I Love Apple, Reason #24789 (via peroty)