https://marco.org/2008/07/02/bloggers-had-a-special-role-in-talking-up-the
Bloggers had a special role in talking up the [‘Long Tail’] theory, which is no wonder considering how it held out the promise that even the most obscure among them could win a robust audience. The sad truth is that the blogosphere is as hit-driven as the rest of the world, with a tiny percentage of blogs getting a huge chunk of the traffic, and with many blogs simply going unread.
— Lee Gomes (via boutofcontext)