Write top ten lists and whore yourself on many other sites as you possibly can. Don’t be thoughtful, long-winded or interesting. Don’t write about [what] you love, unless what you love is popular on Digg. And for god’s sake don’t even think about writing about more than one topic.
Whether their strategies work or not is slightly beside the point. It’s cheap. It’s marketing driven, instead of content driven. It’s the type of thinking that leads to a sequel to the movie Garfield.
I love this entire post, but it was too long to quote.