https://marco.org/2008/10/16/i-predict-that-what-will-happen-to-the-iphone-and
I predict that what will happen to the iPhone and iPod Touch market is what already happens in the general software market which is that developers have to promote their own apps themselves with a proper website. This obviously goes against Apple’s assertion that the App Store does all the work so developers don’t have to but unfortunately the reality of the store doesn’t seem to be living up to hype.
— Commenter in Something New