Marco.org

Amazon.com has launched “Frustration-Free Packaging,” a new initiative designed to make it easier for customers to liberate products from their packages. Amazon is focusing first on two kinds of items: those enclosed in hard plastic cases known as “clamshells” and those secured with plastic-coated wire ties, commonly used in toy packaging.

— Amazon is working with companies to reduce shipping waste (via clint)

Example.

YES. Let’s make this President Obama’s first item of business, right after all of that important stuff that needs to be done: make clamshell packaging illegal.

And if you don’t think a huge retailer can convince manufacturers to change their packaging, just ask video-game publishers why their boxes all uniformly shrunk a few years ago.