Fake Amazon →
Dan Benjamin on third-party Amazon sellers.
The real issue here, I think, is that for the “average” Internet shopper, it might be difficult to know if you’re purchasing from Amazon or from a third-party.
I agree: whenever I hear horror stories about how terrible Amazon has been for someone and how they’ll never order from them again, it always sounds like they’re (unknowingly) talking about a botched sale from a shady third-party vendor.
Amazon has been consistently great for me every time — but that’s because I hardly ever use third-party vendors through them.