You can obsess over your work, build an audience based on deep mutual respect, and eventually opportunities to earn money from it will present themselves. I don’t know how it works, I only know that it does.
This was one of the main themes of John and Merlin’s talk at SXSW — the only official conference event I attended (and I’m glad I did).
The current world of professional web publishing is a mess that abuses readers and cheats advertisers. John and Merlin argue that there’s another way that allows you to produce good work and respect your readership while still earning a living.
Follow the link and you can also download their talk as an audio podcast.