Microsoft Surface’s new-user experience →
https://marco.org/2009/04/24/microsoft-surfaces-new-user-experience
The whole experience was probably best summed up by Amanda who, when asked why it was taking us so long to get the machine up and running, and why we all looked so unhappy, replied “Oh, it’s just so…Microsofty.”
Hilarious. (thanks, John Gruber)
By contrast, look at the experience of purchasing, unpacking, and setting up an iPhone.