The vibe I have gotten from here at WWDC is that Apple doesn’t exactly see there being too much of a problem with how AppStore is in general. As long as they keep selling millions of games a week, everything is just great.
— Carpeaqua on the game changer rejection.
That’s how I interpret their attitude, too. They truly think that every part of the App Store is great. And it’s clearly being optimized for top-list games, not any other sort of use, because those top-list games are making them the most money.
The design of the in-app purchase system in 3.0 is especially telling — it’s designed almost exclusively for game add-ons, and doing anything else useful with it (free/paid versions, subscription pricing, content subscriptions) is either prohibited outright or incredibly tedious for both developers and users.