Microsoft’s Search Crusade Will Burn Billions And End Badly →
https://marco.org/2009/06/19/microsofts-search-crusade-will-burn-billions-and-end
Imagine that your stockbroker came to you and told you that there was a great new IPO you had to buy. It was a company called “BING.”
Bing was not a new company. Bing had been in business for about 15 years, during which time it had lost a cumulative $8 billion. But Bing had a new product—a search engine—and this product, unlike all of Bing’s previous products, was going to be a huge success.
Great piece.