I’m : a programmer, writer, podcaster, geek, and coffee enthusiast.

When speaking about his skepticism in Amazon’s Kindle e-book reader, Jobs has said that avoiding disclosure of product sales is a sign of weakness, because ‘Usually, if they sell a lot of something, you want to tell everybody.’ Clearly, Apple does not have much to brag about with the Apple TV.

Brian X. Chen for Wired.

I have an Apple TV and use it regularly, but there’s no question that it’s a niche product that needs a lot of help.