https://marco.org/2010/01/20/do-something-compelling-theres-a-trillion-people
Do something compelling. There’s a trillion people writing blogs that need something to write about. There are magazines hungry for content. There are hundreds of thousands of people bored on the internet wanting something to look at or do. For the most part, people have exceedingly low standards on the internet. But, I think people are hungry for better. Make something better. People will notice.