Topherchris’ Starbucks Theory →
The size of a Starbucks store is directly proportional to how much of a pain in the ass it will be during rush hour. Put another way, the bigger a Starbucks is, the more you’re going to want to stab yourself in the eyeballs before you get your “coffee”.
Normally I wouldn’t link to something about Starbucks, but since he put “coffee” in quotes, I think he’s admitting that what’s served there is simply an approximation of the branding of the image of coffee-inspired beverage products.
And it’s a great theory.