Marco.org

RIM is very good at making the same phone over and over again. That worked for a while, since it happened to fit a large and profitable market very well.

But then the iPhone changed the game. Everyone in the business scrambled to overhaul their platforms and has since dramatically improved their products. Everyone, that is, except RIM.

Many current iPhone and Android-phone users previously owned BlackBerry phones. RIM has no trouble losing customers. But what are they doing to make any of them return, or to attract new customers as they choose their first smartphone?

Apparently, not much.