SEO for Non-dicks →
By going for search engine abuse instead of actual optimisation, you’re dooming yourself to eternally be finding new ways to deceive people and reduce the effectiveness of the very technologies you’re relying on. That seems sleazy, depressing, ignoble, tiring and unsustainable. It’s also why any job title including “SEO” is seen as slimy at best, and often not a real job at all.
By Matt Legend Gemmell.