Sprint to ‘Bet the Company’ on Apple’s iPhone →
https://marco.org/2011/10/03/sprint-to-bet-the-company-on-iphone
The Wall Street Journal outs a huge Sprint iPhone deal:
Mr. Hesse told the board the carrier would have to agree to purchase at least 30.5 million iPhones over the next four years—a commitment of $20 billion at current rates—whether or not it could find people to buy them, according to people familiar with the matter.
Also interesting:
The board ultimately signed off on what the company internally called the “Sony” project, concluding Sprint couldn’t compete otherwise. Directors figured, “How can we pass this up? We have to have it,” the person familiar with the matter said.
[…]
The lack of the iPhone is “the No. 1 reason customers leave or switch,” Mr. Hesse said at an industry conference last month.
Wow.