Marco.org

Thank you, Steve.

Since web browsing is booming on mobile devices, web developers must build in non-Flash equivalents to any Flash functionality. iOS’ popularity has made this effectively true for years, but now the most die-hard holdouts have no hope to cling to: widespread Flash support on mobile devices will definitely never happen now, so it’s irresponsible and against nearly every site owner’s best interests to make any Flash-only functionality today.

If web developers must make non-Flash implementations of everything, why bother making the Flash versions at all? This isn’t just the death of mobile Flash: it’s a confirmation from Adobe that all Flash is on its way out.

Adobe’s management is also being pragmatic about its priorities. Rather than fight a losing battle for a particular runtime, Adobe can focus on what it does best: making tools for creative professionals.

Whether those tools build Flash or HTML apps shouldn’t matter: they should build what creative professionals need to build, and these days, that’s native mobile apps and HTML5 web apps.