Copycats →
Matt Legend Gemmell on how copycat products come about, and how and why to avoid making them:
The customers who are most interested in your product will be those who actually want the original thing made by someone else. …
You’ve essentially guaranteed that every buying decision comes bundled with a kernel of regret, maybe because they didn’t have enough money, or needed a floppy disk drive, or were tied into a phone carrier contract for another year and couldn’t get the handset they’d prefer.