John Gruber on the Twitter 4.0 iPhone app:
The Twitter service I signed up for is one where people tweet 140-character posts, you follow those people whose tweets you tend to enjoy, and that’s it. The Twitter service this new UI presents is about a whole lot more — mass-market spoonfed “trending topics” and sponsored content. It’s trying to make Twitter work for people who don’t see the appeal of what Twitter was supposed to be.
This is the future of Twitter. Or, rather, the present.
I’d wager that all third-party clients will be forced to display the trends and ads within a year, and what we know as Twitter today — or at least what we knew until yesterday morning — will be a distant, quaint memory: Remember when it was just people you followed?