HP’s proposed rebrand →
Moving Brands on their work on an HP redesign:
We wanted to ensure that HP maximized its opportunities to connect with people, to tell great stories and inspire great stories, to listen and respond, and to adapt to its environment.
HP definitely has its problems, but this is just a coat of paint. Changing the logo to some diagonal lines is only going to represent something meaningful if HP changes its products and actions more deeply.
Update: HP claims that they’re not planning to use the proposed new logo.