Marco.org

Here’s exactly the kind of conflation Amazon wants: a headline referencing the “over 1 million Kindles per week in December” stat from Amazon PR in an article that only mentions the Kindle Fire, implying that Amazon has sold over 4 million Kindle Fires to date.

In fact, all Amazon has said is:

• They’ve sold at least 4 million Kindles, total, this month.
• The Kindle Fire is the top-selling model.

But the Kindle has between 5 and 10 models, depending on how Amazon counts them:

• Kindle Fire, Kindle Touch, Kindle 4, Kindle Keyboard 3G, Kindle DX
• Kindle Fire, Kindle Touch 3G, Kindle Touch, Kindle 4, Kindle Keyboard 3G, Kindle DX (the most likely count, 6)
• Kindle Fire, Kindle Touch 3G, Kindle Touch 3G with Special Offers, Kindle Touch, Kindle Touch with Special Offers, Kindle 4, Kindle 4 with Special Offers, Kindle Keyboard 3G, Kindle Keyboard 3G with Special Offers, Kindle DX

So all we can derive from Amazon’s numbers is that they’ve sold at least 400,001 Kindle Fires in December.