Julie Bosman at The New York Times:
Barnes & Noble, in a move to increase sales of its Nook devices, will offer deep discounts on them to customers who also buy subscriptions to the Nook editions of People magazine or The New York Times, the retailer is expected to announce on Monday.
- $119.88 for a year of People magazine gets a $50 discount off the $250 Tablet.
- $239.88 for a year of The New York Times gets a $100 discount off the $100 Simple Touch or $200 Color.
Interesting move. I can’t see people subscribing to these publications just to get the discounts, but I can definitely see some New York Times subscribers choosing the “free” Nook Simple Touch over a Kindle.