That’s really the title of Twitter’s blog post. Expand your experience.
We’ve rebuilt the app from the ground up to make it fast, beautiful and easy to use.
Before today, the Twitter iPad app was still Loren Brichter’s Tweetie for iPad, with an innovative sliding-panes design. It was one of the first iPad apps to explore new interface paradigms rather than just blow up an iPhone app.
After about a year of neglect and many unfixed and embarrassing bugs (introduced after Twitter’s acquisition), Twitter has replaced it with… a blown-up version of their iPhone app. And not even a good one.
This is how a web-product company addresses the demand for an iPad app if they don’t respect the iPad.
The saddest part, though, is that they had a truly iPad-native app until today, and they killed it to make room for this. It’s hard not to see this as a microcosm of Twitter’s entire product direction.