Via Daring Fireball, this is now a bit old but worth mentioning for this sentence alone:
[Kathleen Kennedy] will serve as the brand manager for Star Wars, working directly with Disney’s global lines of business to build, further integrate, and maximize the value of this global franchise.
Now that’s what fans want to hear: a major, well-loved, culturally significant creative work was sold to global lines of business so they can maximize its value.
Translation: they’re going to beat Star Wars to death even more than George Lucas did, extracting every possible penny out of it until there’s no more money to be made. And that’s probably a long way off.
Disney’s plans to further integrate this global franchise will make Lucas look conservative in retrospect.