Brad McCarty from The Next Web, on discontinuing their magazine app for Android:
Obviously someone is downloading and reading [magazines on Android]; but who? Our findings were along the lines of an 80:1 ratio of iOS to Android downloads. Though that is probably more representative of the tablet market as a whole, it leaves a lot of questions to which I wish we could find answers.
I think we’ve had the biggest answer for a long time: in the combined phone and tablet markets, while Android devices outnumber iOS devices, more iOS devices (possibly by a very wide margin) are used actively as multipurpose computers.
In just the tablet market, Android tablets don’t even outnumber iPads, and most of them are Kindles and Nooks that are very rarely used for anything beyond their built-in apps.
And if you’re trying to charge money on Android, you’ll have a much harder time than on iOS.
Installed base isn’t everything — if it was, we’d all be writing Windows apps.