Om Malik, continuing the conversation by clarifying his point:
It is hard to trust Google anymore to make rational and consumer centric decisions. I said — nuanced as it might be — that I don’t trust Google to introduce new apps and keep them around, because despite what the company says, these apps are not their main business. Their main business is advertising and search — regardless of whatever nonsense you might read. …
I am far more likely to believe in and use products that are the main focus of the company behind them. Online storage? Dropbox. Time-shifting web content? … Instapaper. Short form communication? Twitter. Baby pictures and wedding photos to make single people miserable (or happy for being single)? Facebook.
The point is that a company whose main focus is a specific service or a singular product, like Evernote, is far more likely to focus its energies to build a business around it and keep it around.
It’s a good distinction to make. I’m more conservative about what I invest my time into and who I trust with my data.