Farhad Manjoo’s review:
In my tests, it did successfully render some items immune to liquids, but not everything, and not nearly to the degree that you see in the company’s demonstrations. The coating didn’t seem to last long, either. … The coating leaves a frost-colored haze on every surface, and it turns textures rough and faintly gummy. That explains why the shirts and shoes shown in the company’s demos are white; on any other color, NeverWet would look terrible.