The mobile web and mobile apps have never played nicely together. Want to send a web visitor to a specific spot inside your app? You could use deep links for that, but if the visitor doesn’t already have your app installed, you’re SOL.
Not anymore. Tapstream’s Deferred Deep Links pass parameters to your app before it’s installed, right through the great App Store firewall.
Let that sink in.
It means that for the first time, you can navigate new users to a specific spot inside the app. This is great for building automatic viral loops (if a user installs the app by following an invite from a friend, then automatically follow the friend once the app is installed), or for creating more compelling user acquisition campaigns (“Unlock extra levels if you tap this ad”).
These magical Deferred Deep Links work thanks to Tapstream’s massive attribution back-end (see the technical behind-the-scenes), and what they can do for you is practically unlimited. And they’re completely free to use.
Sign up for a free Tapstream account and open your app to the world.
Thanks to Tapstream for sponsoring Marco.org this week.