Clever, extensive “art installation” that probably isn’t funny enough to make it worth getting shut down and possibly sued, which is likely since they’re obviously getting awful legal advice:
“By adding the word ‘dumb’ we are technically ‘making fun’ of Starbucks, which allows us to use their trademarks under a law known as ‘fair use.’ … It’s the same law that allows Weird Al Yankovic to use the music from Michael Jackson’s ‘Beat It’ in his parody song ‘Eat It’.”
Yikes. Both sentences are pretty severely wrong. Good luck with that.