The new rejection language:
We found your app name attempts to leverage a popular app.
As far as I know, they’ve never done this before. Is there any chance that it will be consistently enforced in the future? The App Store has been filled with scammy clone games with misleadingly close titles to popular hits for years. This has always been one of the many App Store dysfunctions where Apple is almost entirely hands-off, to the detriment of the store, consumers, and legitimate developers.
This can be a great rule if they actually enforce it consistently. Unfortunately, precedent isn’t encouraging — the App Store has never enforced its own rules consistently.