Web marketers know the value of a landing page, but the concept is foreign to mobile apps. Every new user is treated like every other user, leading to high abandoment rates:
- If your mobile ad was about hotels in Paris, those users should see Parisian hotels when they launch the app for the first time.
- If the new user was interested in vegan recipes, your app should hide the image of a steak from the Getting Started screen.
- If the newcomer followed an invite to install your app from another user, they should be friended in-app automatically.
These are just some of the problems Tapstream fixes with Deferred Deep Links. They let you send any number of parameters to the app, and Tapstream either passes them to the app if it’s already installed or saves them for delivery when the app runs for the first time.
Now, you can customize each user’s first-run experience depending on the ad or page they came from, directly increasing both conversion rates and in-app engagement.
Personalize your users’ first-run experience today: sign up for a free Tapstream account.
Thanks to Tapstream for sponsoring Marco.org this week.