This is what you are to Facebook: Data points. Test subjects. Users. Eyeballs. Demographics.
The saddest part is that they could have reached the same conclusion with a read-only analysis, yet they apparently didn’t think to do so. This method was probably easier, user emotions be damned.
It’s tragic that the company employs so many extremely talented people and absorbs so many startups, yet chooses to apply this massive amount of talent and resources to… Facebook.